Pitching Power Insight
When you pitch, by prioritizing the problem, you help people focus on a human truth: everyone’s suffered. Everyone may identify with a desire, a need, a frustration, or a fear. They get it because they’ve been there.
If you only focus on solution, you run into another truth: Everyone thinks they have the answer. Or at the very least, they don’t have to like yours. Focus on solution too soon, and you give someone else more time to poke holes on your solution. Start with problem and you engage.
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